Visual identity for social networks
A system of visual elements (logo, colors, fonts, images, style) that form a recognizable brand image and translate its values through all publications and content.
VISUAL IDENTITY FOR INSTAGRAM
PACKAGE PRO:
LOGOTYPE
Basic logo variant
Simplified version (for avatar, stories, watermark)
Logo animation (optional, for reels and videos)
COLOR PALETTE
Basic 3-5 colors
Additional shades for accents or undertones
FONTS
Main font – for headings and key phrases
Secondary font – for main text and descriptions
The third, decorative font is for Stories, quotes and emotional inserts
ICONS AND GRAPHIC ELEMENTS
Minimalistic icons in corporate colors
Shapes (lines, dots, circles, triangles)
10 icons for Highlights (story covers)
POST TABLES
13 templates in the same visual style (colors, frames, fonts, composition):
10 standard posts:
Quote
Photo of product/service
Announcement
Motivational post
Customer Testimonial
Infographic / Tip
Inspiration of the day
Text post
Combined (photo + text)
Blank background with decorative elements
3 carousel posts:
– Structure for presenting information in blocks (quotes, steps, tips, mini-stories)
– Transitions between slides in a unified design
– Design options for the first and final card (preview and CTA).
STORY TEMPLATES
10 designs for storis:
Questions / Answers
Surveys
Reels Announcements
Picture Quotes / Wise Phrases
Preview a video or new post
Recommendations
Backstage / process
Testimonial
Brand news
Atmospheric storis with a visual feed
TEMPLATES REELS / VIDEO
5 visual solutions:
Reel with quote/message – brand color background, large text, light animation
Reel with product / service – videophone, frame in company color, logo in the corner
Reel intro of the brand – short splash screen with logo and slogan
Reel interview / conversational format – subtitles + accent typography
Reel-inspired / atmospheric – video sequence with nature, text over the top in signature tones
AVATAR AND PROFILE DESIGN
Logo on the background in company colors
EXAMPLES OF VISUAL SOLUTIONS
Visual grid of the feed (alternation of content and stylistic unity)
It is a company’s “visual handwriting” that allows it to stand out from the competition and make the brand easily recognizable to the audience.
CONSTRUCTION VISUAL IDENTITY:
Color palette
Images for inclusion, logo.
Informational text
Links to your website, social networks…
Examples you like, style.
ORDERING PROCESS:
Send information to
Send all necessary information by e-mail or through the form: project name, brand description, target audience, references and your style wishes.
This will help us to create a unique visual language for your profile.
Prepayment
A prepayment of 80% of the total cost of services is required at checkout.
This ensures your project is booked on our schedule and visual concept development begins.
Initial Design
Within 5-7 business days, you will receive the first draft of the visual system – examples of logo, color palette, fonts and profile design snippets.
Once this stage is agreed upon, work begins on post templates, storis and Reels.
Review and Adjust
Once you’ve selected your preferred style, we’ll make edits and present an updated version with the final elements – fonts, icons, palette and templates.
You’ll be able to make up to three rounds of adjustments.
Remaining fee
The remaining 20% of the fee is payable before final files are transferred.
You will then receive all materials in Canva, as well as PNG and PSD files, and a style guide (Brand Guide).
Options for communicating with the designer
You can choose the format of interaction –
face-to-face meeting,
online consultation,
or communication via mail / WhatsApp.
FORM:
If you have any questions, please feel free to contact us.